Jenny Craig approached me to shoot a couple of celebrities for their national advertising and marketing campaigns. I had the pleasure of working with ex Spice Girl, Mel B and world renown showman and comedian Barry Humphries and Dame Edna Everidge.
Jenny Craig flew my team down to Melbourne for a few days where we captured images on location and in studio. When asked why she joined Jenny Craig, Dame Edna said “well I tried everything to lose weight, not even the tape worms worked”. The images were used in Australia, New Zealand and the UK and ran on television, Internet,magazine and newspaper advertising swell as in-store POS and in-house marketing uses. The Mel B campaign has easily been Jenny Craig’s most successful to date.